Marketing Portfolio

I create marketing assets that combine photography, design and video to communicate products clearly and strengthen brand identity. My work spans print, digital, social media and content production across commercial, retail and creative industries.

2026: Roberts Design International

Trade Product Catalogue

Shortly after joining Roberts Designs International, I contributed to the development of the company's Trade Catalogue. Working within a two-person marketing team, I was responsible for photographing all the products, create product pages, develop the layouts and page designs, maintain design consistency and keep all files organised and available across servers.

The catalog is 84 pages, with 6 product categories, and over 1,200 products.

Marketing Collateral

Here are some example marketing assets I created to communicate products effectively, strengthen brand identity, and support sales and customer engagement. From product literature and email campaigns to packaging inserts and promotional materials, each piece was designed with a clear purpose and audience in mind.

Monthly Sales Promotion: Designed a monthly promotional flyer to communicate current offers, highlight key products, and provide sales representatives with an easy-to-share marketing asset that encouraged customer engagement and repeated purchases.

New Product Range Launch: Created a launch campaign introducing an expanded range of drainage finishes. The piece was designed to generate excitement around the new collection while clearly communicating product changes to customers and trade professionals.

Product Information Sell Sheet: Produced a product specification sheet that combines technical information with clean visual design, allowing sales representatives and customers to quickly compare profiles, finishes and sizing when selecting the right solution.

Colour Guide: Developed a retail colour guide to help Bunnings team members confidently recommend the right Maxisil silicone. The layout prioritises quick visual identification, making it easier to match colours and improve customer experience.

Bunnings Catalogue Advertisement: Refined and redesigned a catalogue advertisement for the Bunnings Winter Catalogue, by strengthening the visual hierarchy, incorporating additional product information, and creating a more engaging layout that better communicated the benefits of the Maxisil brand.

Retail Range Display Poster: Designed a point-of-sale poster showcasing the complete Roberts Designs drainage finishes range for use in trade and showroom environments. Created to capture attention amongst competing brands and provide customers with an immediate overview of available products.

Product Packaging Label: Designed new packaging labels for the Roberts Design tile spacer range, ensuring production information was clear, easy to identify, and consistent with the company's branding across retail shelves and warehouse distribution.

Customer Review Card: Created a branded review card included with customer orders to encourage Google Reviews through a simple QR code experience. Since it's introduction in June, the campaign has contributed to more than 30 new Google reviews, demonstrating the effectiveness of a low-cost customer engagement initiative.

Branded Diary Cover: Designed the cover artwork for the Roberts Designs 2027 corporate diary, creating a modern, brand-focused design that reinforced the company's visual identity across promotional merchandise used by customers, supplies, and staff.

Social Media

I managed and produced content across Facebook, Instagram and YouTube for Roberts Designs International and associated brands including Maxisil and Guardia. This included promotional videos, product launches, campaign content and educational material while maintaining brand consistency across each platform.

Click here to see the RobertsDesignInternational Youtube channel in full context

Earlier Creative & Marketing Projects

Weekly Training Video Series: Filmed and produced videos of 24 boxing training sessions over an eight-week period, creating long-form educational content that enabled the coach to extend their teaching ability beyond the gym while building a library of promotional material for future clients.

Production Photography: Documented the complete production journey of Blackrock, from auditions and rehearsals through to the live performances. Produced a comprehsive library of imagery for promotional campaigns, theatre programmes, and archival use.

Social Media Character Campaign: Developed a series of stylised character portraits to support the theatre's social media marketing. The campaign introduced audiences to the cast before opening night, building engagement and reinforcing the production's visual identity across digital platforms.

Promotional Trailer: Co-directed and filmed the official promotional trailer, developing video content designed to generate interest ahead of the show's opening season.